Last Updated: May 12, 2025
1. Introduction
ChallengerLab (“we,” “us,” or “our”) is committed to protecting your personal data in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or make a purchase from our website.
By using our site, you consent to the practices described in this policy.
2. Personal Data We Collect
We may collect the following types of personal data:
| Category | Examples |
|---|---|
| Identity Data | Name, username, title |
| Contact Data | Email address, phone number, delivery address |
| Transaction Data | Order details, payment method, purchase history |
| Technical Data | IP address, browser type, device information, cookies |
| Usage Data | Pages visited, time spent on site, clickstream data |
| Marketing Data | Preferences for receiving promotions and newsletters |
We do not store full credit/debit card numbers on our servers. Payment details are processed by secure third-party payment gateways.
3. How We Collect Your Data
- Directly from you: When you register an account, place an order, subscribe to our newsletter, or contact us.
- Automatically: Through cookies, pixels, and similar technologies when you browse our site.
- From third parties: Payment processors, delivery partners, and analytics providers.
4. Purpose of Collection and Use
We collect and use your personal data for the following purposes:
- To process and fulfil your orders
- To communicate with you about your orders, account, or inquiries
- To arrange delivery and logistics
- To process payments and prevent fraud
- To improve our website, products, and services
- To send marketing and promotional materials (only with your consent)
- To comply with legal and regulatory obligations
5. Consent and Withdrawal
By providing your personal data, you consent to its collection, use, and disclosure as described in this policy.
You may withdraw your consent at any time by emailing us at info@challengerlab.valuehomeuk.store. Upon withdrawal, we will cease using your data for the specified purpose, unless required by law to retain it.
6. Disclosure of Personal Data
We may share your personal data with:
- Delivery partners (e.g., courier services) to fulfil your order
- Payment processors to complete transactions
- IT and analytics providers who support our website
- Legal authorities when required by law
We do not sell or rent your personal data to third parties.
7. Access and Correction
Under the PDPA, you have the right to:
- Access the personal data we hold about you
- Correct any inaccurate or incomplete data
- Request information about how your data has been used or disclosed
To make a request, email us at info@challengerlab.valuehomeuk.store. We will respond within 30 days as required by law. A reasonable administrative fee may apply for access requests.
8. Data Security
We implement reasonable security measures to protect your personal data from unauthorised access, collection, use, disclosure, or loss. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
9. Data Retention
We retain your personal data only as long as necessary to fulfil the purposes for which it was collected or to comply with legal requirements. When no longer needed, we will securely delete or anonymise it.
10. Cookies
Our site uses cookies to enhance your browsing experience, analyse site traffic, and personalise content. You can disable cookies through your browser settings, though some features of the site may not function properly.
11. Third-Party Links
Our site may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies.
12. Children’s Privacy
Our services are not directed at children under 18. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected such data, please contact us immediately.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. Your continued use of the site after changes constitutes acceptance.
14. Contact
For privacy-related inquiries:
Email: info@challengerlab.valuehomeuk.store